off the grain furniture shopify

Off the Grain – Shopify Website

Off the Grain is a handcrafted furniture shop using Shopify to sell its unique products online. Let's take a peek.

Off the Grain – Quick Facts

SectorHome, Garden and Furniture

Off the Grain Shopify Website

Off the Grain is a handmade furniture ecommerce website selling its unique pieces using the Shopify platform.

We took a dig around and here are three things we love.

1. The Homepage Video

So sometimes a homepage video can be a real no-no for me on a website. They can be laggy and slow and often seem unnecessary. But I like this one. It really focuses in on the “Yorkshire” element of the business and very much shows the business as a “real” business. That can be a refreshing contrast to the often faceless ecommerce websites you see. I like it a lot.

2. Instagram Feed on the Homepage

When people buy furniture, they often do so hoping it will improve how a room looks or help them achieve an interior look they’ve been dreaming off. Ultimately, it’s about making a house a home. So seeing furniture in situ is incredibly important, I think. The “inspiration” shots show people what they’re buying much more than white background (quite clinical) product photography.

Off the Grain Instagram homepage feed

3. Product Imagery

I talked above about the fact I don’t like white background clinical looking photography on furniture websites… because people aren’t buying just a product. They’re buying how it is going to look in their home.

Off the Grain clearly recognises this and their default product photographs show furniture in situ.

off the grain product photography

We love it…

Off the Grain is a great looking furniture website. We love the photography, integration with social media and the fact they embrace personality and their local area in a world that is often faceless!



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