- Amazon. King of ecommerce, the undisputable reigning champion of all online purchasing. Right?
Well, yes. In many ways Amazon remains very much that.
But in 2021, according to data from Apptopia, Amazon lost its number 1 spot as the most installed app globally.
While, in 2021, Amazon retained its status as the most installed app in the USA, it fell in the global rankings. And it didn’t just fall by a single place. Oh no! It was overtaken by 3 different apps:
So who are these new top 3?
- Shopee is similar in nature to Amazon and originally started in Southeast Asia. It has since, however, successfully expanded into Latin America
- Shein is a hugely popular fashion shopping app
- Meesho is a marketplace and a reseller platform combined. It focusses on social commerce
While app installs are unlikely in themselves to be causing Jeff Bezos to lose any sleep, it goes to show the sheer growth the top three have enjoyed over the last year.